UNITED BY ADRENALINE
JULY 24 - 17:00 (LONDON TIME)
Unapologetically British – where Ace Cafe heritage meets Ruroc's new generation attitude.
The EOX - Ace Cafe leads the pack with its striking metallic gold detailing, a nod to the classic Cafe Racer aesthetic.
Its exposed carbon weave base cuts through the ordinary, delivering sleek contours and cutting-edge features that challenge the status quo. Whether you're tearing up the track or cruising the streets, the EOX - Ace Cafe invites you to push limits and blaze your own trail.
From the days of the Ton-up Boys pushing their machines past 100 mph to today's tearaways, this helmet is a symbol of speed with attitude.
Ace Cafe’s iconic black and white chequered motif takes pride of place, symbolising the high-speed connection between NW10 and the Track. Laid on the AT4.0 TRACK - Ace Cafe’s exposed carbon weave base keeps things light; this helmet is for those to whom speed thrills mean everything. Whether you're blasting down the track or tearing up the streets, the AT4.0 TRACK - Ace Cafe is your ticket to today's high-speed showdowns and the legendary races of tomorrow.
Introducing the Ruroc x Ace Cafe helmet, a celebration of rebellion, speed, and the raw spirit of the road.
United by adrenaline. This collaboration is for the risk-takers and thrill-seekers—those who ride hard and fast.
Two Worlds Combine. Unapologetically British— where Ace Cafe heritage meets Ruroc's new generation attitude. These helmets are designed for those who revel in the rev and embrace the rush. Every curve, every detail, is a tribute to tearing up the status quo and defying norms.
Join the Legacy. This is an invitation to join a community united by a shared passion for speed and the thrill of the ride. Become part of a legacy that celebrates the true essence of motorcycling. A legacy where every journey is an epiphany and every ride a story.
ABOUT ACE CAFE.
Ace Cafe is a magnet, a mecca, a church for all speed freaks and thrill seekers. A home where bikers of all ages, backgrounds and subcultures gather to be who they are. To show off, boast, brag, and to impart wisdom and build unbreakable bonds, all around the love of fast moving metal.
This is a community committed to the sight, sound, and smell of speed and to fulfilling the primal need for adrenaline. A community driven to keep this culture forever alive in London and the world over.
COMPARE THE RANGE
From $475
ATLAS 4.0 Carbon packs RHEON™ impact technology, acoustic control & superior comfort into one stunning streamline carbon fiber shell.
*compared to ATLAS 4.0 CARBON
From $499
Co-developed with our community, EOX redefines the iconic Ruroc design to deliver ultimate safety, performance, and comfort.
Quad-composite shell: Carbon fiber, Nylon, Fiberglass & Kevlar
M - 1500g +/- 50g
Shockwave Bluetooth & Mesh by Cardo Compatible with our integrated Cardo mesh and Bluetooth audio systems
RHEON headliner included
ECE 22.06, DOT
Fidlock Chinstrap
215º FEILD OF VIEW
Clear visor included
Tinted visor included
Pinlock 120 insert included
From $679
Gold Approved by the ACU, ATLAS 4.0 TRACK pushes weight & aerodynamic refinements to the fore, to give you the edge on the track.
From $279
Featuring lightweight fiberglass construction, ATLAS 4.0 STREET embodies Ruroc's safety & style focused design DNA, at our most accessible price point.
